▲ This picture provided by SIORIS shows JYP with the organic cosmetic products. 

 

SEOUL, April 16 (Yonhap) -- JYP Entertainment will invest in a organic cosmetic brand called "SIORIS" and start a new beauty business.

According to JYP Entertainment on the 16th, Park Jin-young, the head producer, recently posted a video introducing the background story behind the investment in SIORIS on SNS platforms and introduced some of the main products.

This investment was made as a equity investment and Park Jin-young will be an investor of the brand as well as the planner and advertisement model.

"I've constantly scratched my body due atopy dermatitis until I was 40 and suffered from rhinitis to the point where I couldn't breathe properly. Through the use of organic cosmetics, however, I was able to get rid of these symptoms I couldn't fix with regular medicine," said Park Jin-young.

The CEO of JYP Entertainment introduced all of the products he had contributed in making from the beginning, mentioning that he had been using organic cosmetics for around 10 years. Park Jin-young then explained that he had invested in SIORIS because he was impressed by the high quality and results the products brought him,

Park Jin-young also added that SIORIS products can be purchased through SIORIS's online website or in offline Korean beauty and health stores such as LOHB's, Olive Young, and CHICOR as well as at the 'JYP Soul Cup' cafe located in Lotte World Mall.

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