▲ Laneige's "Lip Glowy Balm" is seen in this photo provided by Amorepacific Group. (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, July 7 (Yonhap) -- Amorepacific Group said Tuesday it achieved its highest-ever sales during Amazon Prime Day, the global e-commerce giant's flagship shopping event held June 23-26.

 

The company said the record performance was driven by strong sales from its global brands, including Laneige, COSRX, Illiyoon and Aestura, while newer brands such as Mise-en-scène, Etude and Labo-H also posted meaningful growth. The group also expanded its presence beyond the United States into Europe, demonstrating the competitiveness of its global digital business.

 

During this year's Prime Day, Amorepacific's sales in the U.S. market rose 20 percent from a year earlier.

 

Laneige's "Lip Glowy Balm" and "Lip Sleeping Mask" ranked No. 1 and No. 2, respectively, in the lip balm category. COSRX's "Snail Mucin Serum" placed 26th in Amazon's overall beauty and personal care category.

 

▲ Laneige's "Lip Sleeping Mask" is seen in this photo provided by Amorepacific Group. (PHOTO NOT FOR SALE)(Yonhap)

 

Illiyoon posted a 197 percent year-on-year increase in sales, with its "Ceramide Ato Concentrate Cream" ranking fifth in the facial moisturizer category and 35th overall in the beauty and personal care category.

 

Aestura's "Atobarrier Cream" ranked 10th in the facial moisturizer category, while the brand's overall sales jumped 128 percent from a year earlier.

 

Mise-en-scène's "Perfect Serum Hair Oil" topped the hair styling oil category.

 

The company also reported continued growth in Europe, where group sales during Prime Day increased 22 percent from a year earlier.

 

COSRX's "Ultra-Light Invisible Sunscreen" ranked No. 1 in the sunscreen category and No. 4 overall in the beauty and personal care category.

 

Aestura and Illiyoon led growth in the European market, with combined sales rising 164 percent on strong demand for "Atobarrier Cream" and "Ceramide Ato Concentrate Cream."

 

▲ Illiyoon's "Ceramide Ato Concentrate Cream" is seen in this photo provided by Amorepacific Group. (PHOTO NOT FOR SALE)(Yonhap)

 

Customer search traffic and search rankings for the group's brands and products also improved significantly during the event, according to the company.

 

Search interest in keywords such as "Illiyoon moisturizer" and "Mise-en-scène hair serum" increased sharply from a year earlier, while brand-related terms including "Etude mascara" and "Labo-H" entered the list of newly trending search keywords.

 

Amorepacific said it will continue pursuing its mid- to long-term vision, "Create New Beauty," through five strategic initiatives: strengthening key global markets, expanding integrated beauty solutions, advancing biotechnology-based anti-aging research and development, driving agile organizational innovation and accelerating AI-based business transformation.

 

jwc@yna.co.kr

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