▲ Products of makeup brand Jung Saem Mool Beauty is displayed at a local store in this image provided by Jung Saem Mool Beauty. (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, Aug. 28 (Yonhap) -- Makeup brand Jung Saem Mool Beauty has officially entered U.S. beauty retailer Sephora's online store and physical locations as it seeks to expand its presence in the local market, the company said Thursday.

 

Jung Saem Mool Beauty began selling its products on Sephora's official U.S. online store and at 34 major stores across the country on Aug. 21.

 

The lineup includes 58 products, including its signature "Essential Skin Nuder Cushion," as well as "Essential Mool Cream," "Essential Mool Micro Fitting Mist," "Artist Cushion Blush Blur" and "Lippression Metal Serum Gloss."

 

The brand also developed 10 exclusive shades of the "Essential Skin Nuder Cushion" for its Sephora launch in the U.S.

 

It will carry out local marketing campaigns to mark its entry into the U.S. market, including advertisements on digital billboards in Times Square, at the Sephora Times Square store and on digital panels at Times Square subway stations.

 

Next month, the company plans to hold product giveaway events near major Sephora stores in Manhattan and operate a mobile vehicle in collaboration with New York ice cream brand Van Leeuwen.

 

In October, the campaign will expand to Los Angeles, where Jung Saem Mool Beauty plans to offer makeup classes for local influencers and operate a mobile pop-up store at The Grove, an outdoor shopping center.

 

"Jung Saem Mool Beauty's Sephora entry marks an important turning point as we take another step forward in the U.S. beauty market," a company official said. "By expanding our distribution channels to include Sephora's physical stores and online store, following our official online store, Costco online and Amazon, we will showcase the essence of K-beauty makeup artistry to consumers across the U.S."

 

jwc@yna.co.kr

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