▲This photo, provided by Soon Chun Hyang University shows, collaborative video created by SCHU

 

SEOUL September 15 (Yonhap) -- Collaborative YouTube video of Soon Chun Hyang University shorted as SCHU and K-pop girl group aespa, welcoming the students admission to the university exceeded over 10 million views, announced Soon Chun Hyang University on Thursday.

SCHU showcased their unique Soon Chun Hyang Metaversity featuring meta human scholars through their own unique story line.

YouTube video uploaded by the SCHU in April 18 of 2022 has over 10.9 million accumulated views.

“Our unique way of approaching the MZ generation through creating a unique Metaverse ecosystem and the storyline to go with was a great success.” adding “We have showcased a new paradigm in University marketing.” officials of SCHU described the success of their YouTube video.

 

 

(This article is translated from Korean to English by Joonha Yoo)

 

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[ⓒ K-VIBE. 무단전재-재배포 금지]