▲ Ablly x CLIO collaboration private-label product "Mad Blur Cushion." Image provided by Ably. (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, May 19 (Yonhap) -- Ably Corporation said Tuesday that its fashion and beauty platform Ably will launch the first products under its in-house brand lineup "Ably Label" in collaboration with beauty brand Clio.

 

"Ably Label" is designed to identify customer needs based on Ably's preference big data accumulated from more than 150 billion annual data points and combine them with partner companies' product competitiveness to introduce distinctive products, the company said.

 

The first lineup consists of two products -- a cushion foundation and a primer -- aimed at addressing pore coverage concerns among consumers in their teens and 20s.

 

Ably said it will offer all members a 2,000-won discount coupon for the new products through May 24, along with an additional 4,000-won coupon for purchases of 20,000 won or more.

 

An Ably official said the company will continue to lead beauty market trends by growing together with partner companies based on its differentiated platform capabilities.

 

jwc@yna.co.kr

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