▲ This image of "Green Tea Seed Hyaluronic Serum" Makitoy Limited Edition Season 2, is provided by South Korean cosmetics brand Innisfree, inspired by nature on Jeju Island as part of its "Bottle Re:Play" campaign. (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, May 20 (Yonhap) -- South Korean cosmetics brand Innisfree has launched the "Green Tea Seed Hyaluronic Serum" Makitoy Limited Edition Season 2, inspired by nature on Jeju Island as part of its "Bottle Re:Play" campaign.

 

Since its launch in 2003, Innisfree's "Bottle Re:Play" campaign has collected and recycled about 1,346 tons of empty cosmetic containers. Some of the collected bottles have been reborn as new containers through recycling processes tailored to different materials. The latest edition uses recycled glass bottles partially made from glass collected through the campaign.

 

The new edition also marks a second collaboration with illustrator Makitoy following last year's partnership. Makitoy's illustrations, inspired by Jeju's natural scenery and lush green tea fields, add a distinctive touch to the product.

 

Known for documenting everyday life through plant-themed artwork, the illustrator incorporated signature colors into the packaging to deliver both sentimental value and collectability.

 

The "Green Tea Seed Hyaluronic Serum" is Innisfree's global No. 1 bestseller and is designed as a moisturizing essence that rapidly soothes skin irritated by external stimuli.

 

According to the company, a single use reduces temporary redness caused by heat irritation by 48 percent and provides hydration lasting up to 72 hours, offering a moisture-plumping effect through the following day.

 

The "Green Tea Seed Hyaluronic Serum" Makitoy Edition Season 2 is available at Innisfree stores nationwide and through its online mall.

 

Meanwhile, Innisfree's empty bottle collection campaign, now in its 23rd year, is open both online and offline and offers reward points worth up to 8,000 won to participants.

 

Consumers can participate easily through offline stores and Innisfree's online mall, with reward points provided upon participation.

 

Eligible items include Innisfree skincare and hand cream containers made of glass or plastic, while makeup and beauty tool products are excluded.

 

Participants receive 300 beauty points for each returned container, while first-time participants receive an additional 5,000 beauty points. The accumulated points can be used at Innisfree's official online mall and Amorepacific's Amore Mall.

 

jwc@yna.co.kr

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