▲ This image is provided by Amorepacific to promote the wellness campaign "Yunbit Walk" organized by its high-end skincare and beauty brand, Sulwhasoo, which runs April 18 to May 3, 2026, in Seoul’s Bukchon area, offering moments of rest and recovery through collaborations with local venues. (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, April 21 (Yonhap) -- Sulwhasoo, Amorepacific's high-end skincare and beauty brand, said Tuesday it is running a wellness campaign "Yunbit Walk" in Seoul’s Bukchon area, offering moments of rest and recovery through collaborations with local venues.

 

The campaign runs from April 18 to May 3 and curates a walking journey linking various Bukchon spaces, including exhibition halls, cafes, restaurants, bookstores and meditation studios, each with its own aesthetic and philosophy.

 

"Yunbit Walk" is organized around six wellness themes. Participants can explore experiences such as art, tea, food, books, lifestyle items and meditation, encouraging them to care for themselves in their own way. Without a fixed route, visitors are free to stroll through Bukchon at their own pace and preference.

 

▲ This image is provided by Amorepacific to promote the wellness campaign "Yunbit Walk" organized by its high-end skincare and beauty brand, Sulwhasoo, which runs April 18 to May 3, 2026, in Seoul’s Bukchon area, offering moments of rest and recovery through collaborations with local venues. (PHOTO NOT FOR SALE)(Yonhap)

 

The campaign is notable for its collaboration with venues that have shaped Bukchon’s culture and daily life. Sulwhasoo said it carefully designed the program to respect each space’s unique atmosphere while harmonizing the neighborhood’s character with the brand’s wellness values.

 

The journey concludes at the Sulwhasoo House Bukchon, where visitors can experience the brand’s philosophy of balancing inner and outer beauty and the meaning of "yunbit." During the campaign, visitors who bring a leaflet from participating venues will receive a small gift, while those who verify their visit on social media can enter a lucky draw for Sulwhasoo products.

 

An official from Amorepacific said the campaign aims to offer people a chance to reflect on themselves by slowing down and spending time in Bukchon, adding that the company hopes visitors will experience true restoration of body and mind and naturally engage with its signature First Care Activating Serum.

 

Participation is open without reservations at all partner venues except the meditation space "Wavelo Studio." More information is available on Sulwhasoo’s official Instagram account.

 

jwc@yna.co.kr

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