▲ CJ Olive Young's wellness curation platform "Olive Better." (Yonhap)

 

SEOUL, April 1 (Yonhap) — CJ Olive Young said Wednesday that its wellness curation platform "Olive Better" has attracted more than 160,000 visitors in just two months since opening its first store, prompting the launch of a second outlet in Seoul’s Gangnam area.

 

The company said the first Olive Better store, which opened in January at D Tower in Gwanghwamun, central Seoul, surpassed 160,000 cumulative visitors as of end-March.

 

The proportion of foreign customers, which initially remained in the single digits, rose to around 50 percent by the end of last month.

 

Visitor numbers and sales were higher on weekends than weekdays, in contrast to the typical pattern of the Gwanghwamun office district, which usually sees heavier weekday foot traffic.

 

Olive Young attributed the trend to a high number of "destination-driven" customers who visited the store intentionally.

 

The company said its strategy of selling bundled wellness products individually proved effective, allowing customers to purchase items at a lower burden.

 

According to internal data analysis, about 70 percent of sales of products available for individual purchase, such as boost shots, came from single-item purchases.

 

Olive Young said the data indicates a rapidly growing trend of consumers seeking to experience and purchase wellness products more casually in everyday life.

 

It also noted that many of the top-selling brands over the past two months were newly introduced labels, including Osulloc, Doci, Just and Tiger Morning.

 

The company on Wednesday opened its second Olive Better store near Gangnam Station, spanning about 120 pyeong.

 

The Gangnam Station area is a major mixed-use district with offices, commercial facilities, residential areas and medical services.

 

Reflecting these characteristics, Olive Young said it has significantly expanded its "healthy eating" product lineup at the new store.

 

It has introduced a wider range of ready-to-eat food brands and strengthened its inner beauty lineup, including products such as anti-bloating teas, targeting medical tourism demand.

 

The company also enhanced in-store services for foreign customers.

 

More than 20 percent of store staff have completed the company’s internal language training program, enabling multilingual service in English, Chinese and Japanese.

 

"Through the Gwanghwamun store, we confirmed strong wellness demand among both domestic and international customers," an Olive Young official said.

 

"At the Gangnam Station store, we will further enhance customer satisfaction by offering differentiated products tailored to the characteristics of the area."

 

The official added that the company plans to expand Olive Better stores further to make wellness more accessible in everyday life.

 

Olive Young said it will continue to expand into various commercial districts, including major tourist areas and mixed-use complexes, to foster growth in the wellness market.

 

jwc@yna.co.kr

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