▲ This image provided by Goodai Global presents its inner beauty brand "eseve." (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, Oct. 1 (Yonhap) -- Goodai Global said Thursday it has launched inner beauty brand "eseve" and will first introduce its flagship product, "Airy Face Drink," at Olive Young stores.

 

The company said the name "eseve" was inspired by the French word "seve," meaning sap that conveys the life force of plants.

 

The new "Airy Face Drink" is a lemon-flavored sparkling beverage designed for daily condition management. It can be conveniently consumed as one bottle before bedtime each day.

 

Each bottle contains 435 milligrams of enzyme-treated hesperidin, a lemon-derived polyphenol whose water solubility has been enhanced. It also contains banaba leaf extract and vitamin C, while allulose is used instead of sugar.

 

The product was jointly developed with Jo Eun-bi, head makeup artist and owner of Kitts, a makeup studio in Cheongdam-dong, southern Seoul.

 

"Demand for inner beauty products is growing as beauty routines have expanded beyond applying products to include ingesting and managing one's beauty from within," Goodai Global CEO Chun Joo-hyuk said. "We will focus on expanding the successful strategies we have built up in the global beauty market into the inner beauty sector and broadening our points of contact with more consumers."

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