Shilla Duty Free expands exclusive beauty products as FITs increase

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| yna@yna.co.kr 2026-10-08 15:02:14

▲ The Seoul branch of Shilla Duty Free. Photo courtesy of Shilla Duty Free. (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, Oct. 8 (Yonhap) -- Shilla Duty Free said Thursday it will expand differentiated beauty products, including items available exclusively at its stores, as beauty sales have been rising sharply, particularly among individual travelers.

 

The products include two exclusive shades of Make Up For Ever and special sets from Sulwhasoo and Aestura.

 

Beauty product sales at Shilla Duty Free have grown by double digits year-on-year this year, led by individual travelers.

 

"We plan to continue expanding exclusive products and differentiated benefits that reflect customer preferences," a Shilla Duty Free official said.


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