▲ This photo, provided by The Pinkfong Company, shows The Pinkfong Company. (PHOTO NOT FOR SALE) (Yonhap)

 

 

SEOUL, Jan. 6 (Yonhap) – A children educational entertainment company SmartStudy, which is well known for “Baby Shark” and “Pinkfong,” has decided to change the company’s name to “The Pinkfong Company” on Jan. 6.

The Pinkfong Company said, “We would like to create a culture that the whole family can enjoy beyond the children educational company, which was the company’s initial identity centered on Pinkfong, which is their representative brand.

The Pinkfong Company plans to introduce webtoons and web novels targeting teenagers and people in their twenties. The company established a collaborated branch Moonshark with Mstoryhub, which is a content production company known for Naver’s hit webtoons “Men of the Harem” and “Remarried Empress(translated).”

Moreover, the company is on a hunt to discover the interests of next generations by introducing 3D content series and 2D dinosaur animation, where human-like characters appear. Baby Shark and Pinkfong, which had a big hit, will be produced into other contents as well.

The Pinkfong Company has decided to expand its global business by establishing the fourth foreign branch in Singapore, following Los Angeles, United States, Shanghai, China, and Hong Kong. The Singapore branch will manage the business of Southeast Asia.

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