▲ This photo of Musinsa Megastore Seongsu in Seoul’s Seongsu-dong is provided by Musinsa. (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, April 13 (Yonhap) -- Musinsa said Monday it will open a large offline fashion and beauty store, “Musinsa Megastore Seongsu,” in Seoul’s Seongsu-dong on April 24.

 

The store is designed as a large-scale complex space combining fashion, beauty, content and food and beverage, aiming to expand Musinsa’s online curation capabilities into the offline space and establish a new shopping hub in the Seongsu area.

 

The five-story building, with one basement level and four above-ground floors, will house around 1,000 brands ranging from emerging designers to global labels. The second floor will feature the first offline store of “Musinsa Beauty.”

 

The fourth floor will include a food and beverage space called “Food Garden,” hosting a range of dining brands.

 

On the same day, the company will also open “Musinsa Standard Seongsu Iro Branch.”

 

A Musinsa official said the new megastore will go beyond a simple retail space to become a platform where brands and customers interact, adding that it aims to set a new benchmark for offline stores as a fashion and beauty landmark in Seongsu.

 

jwc@yna.co.kr

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