▲ This poster provided by Musinsa presents its large-scale pop-up store to be held at Grand Green Osaka VS in Osaka, Japan, from Oct. 23 to Nov. 8, 2026. (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, Sept. 16 (Yonhap) -- Musinsa said Wednesday it will hold a large-scale pop-up store at Grand Green Osaka VS in Osaka, Japan, from Oct. 23 to Nov. 8.

 

Musinsa has held five offline pop-up events in Japan, mainly in Tokyo, since April 2023, but this will be its first large-scale solo pop-up in Osaka.

 

About 70 Korean fashion and beauty brands selected based on customer data accumulated by Musinsa through its online and offline operations in Japan will participate in the pop-up.

 

Musinsa plans to assess each brand's sales performance and local customer response at the event to identify brands with high growth potential.

 

A Musinsa official said, "Through the Osaka pop-up, we will support emerging brands in gaining new customers in the Kansai region beyond Tokyo and expanding their recognition in major Japanese cities."

 

jwc@yna.co.kr

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