▲ This photo, provided by Chevrolet, shows Chevrolet holding a new campaign for Trailblazer with AKMU. (PHOTO NOT FOR SALE) (Yonhap)

 

 

SEOUL, June 7 (Yonhap) – GM Korea’s global brand Chevrolet announced on Tuesday that it will hold the brand campaign with the sibling duo AKMU to mark the launch of 2023 Trailblazer.

Chevrolet will reveal a collaboration song and TV commercial produced with AKMU.

The campaign’s title song “Let’s go ride” was produced with a motif of riding through the space of infinite imagination in Trailblazer.

According to Chevrolet, the lyrics depict the story of MZ generation(born in the early 1980s to early 2000s) that always has to make challenges in frustrating reality.

The TV commercial utilizes the virtual production method and contains the scene of AKMU traveling the Metaverse world, such as amusement park, sky and space, and dessert world, in Trailblazer in blue color, the brand’s new color of 2023.

The collaboration song and commercial of Trailblazer and AKMU will be unveiled through TV, YouTube, and social media page.

(This article is translated from Korean to English by Kim Sun Min.)

 

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