▲ This image of "Mood Blending Jelly Cheek Balm Mini" and "Mood Blending Jelly Highlighter Balm Mini" is provided by its maker, A'pieu, a cosmetics brand under global beauty company Able C&C. (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, July 22 (Yonhap) -- A'pieu, a cosmetics brand under global beauty company Able C&C, has exclusively launched its new "Mood Blending Jelly Cheek Balm Mini" and "Mood Blending Jelly Highlighter Balm Mini" at Olive Young, the company said Wednesday.

 

The new products are compact versions of A'pieu's existing Mood Blending Jelly Balm line, designed to fit easily into a makeup pouch for convenient touch-ups while on the go or traveling.

 

The "Mood Blending Jelly Cheek Balm Mini" comes in three shades: "Berry Milk Balm," a soft strawberry milk-inspired pink; "Rosy Nudie Balm," a warm rosy beige; and "Bare Rose Balm," a neutral rose color inspired by fresh rose petals.

 

The "Mood Blending Jelly Highlighter Balm Mini" is available in two shades: "Icy Aurora Balm," which creates a cool pink glow, and "Golden Peach Balm," offering a peach-toned radiance reminiscent of early summer sunshine.

 

According to the company, the cheek and highlighter balms can be used together to create a natural flush and subtle glow, while allowing users to build up color without losing a clear, dimensional finish.

 

To mark the Olive Young-exclusive launch, A'pieu is offering a special set that includes a dedicated puff stick with the purchase of either the cheek balm or highlighter balm mini. The rounded sponge-tip applicator is designed to help users blend the products more naturally.

 

"With natural, lively makeup becoming a major trend, consumers are increasingly looking for products that can be easily reapplied anytime and anywhere to create their desired look," an Able C&C official said. "The new products combine A'pieu's signature colors with a compact size to enhance portability and ease of use, making makeup more accessible and enjoyable."

 

The two products have been available at Olive Young's online and offline stores nationwide since July 20, with each priced at 12,000 won (US$8.65).

 

Able C&C operates flagship brands Missha and A'pieu in more than 42,000 stores across 56 countries. The company said it aims to strengthen its competitiveness in the global K-beauty market by combining the heritage of first-generation K-beauty brands with the agility of indie brands.

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