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| yna@yna.co.kr 2026-05-18 15:15:11
SEOUL, May 18 (Yonhap) -- Osulloc, South Korea's leading luxury tea brand, has launched "Matcha Plus," a new daily matcha lineup combining premium Jeju matcha with wellness ingredients.
The new lineup consists of three products -- "Matcha Plus Collagen," "Matcha Plus Theanine" and "Matcha Plus Probiotics." Each product blends Osulloc's ceremonial-grade matcha with wellness ingredients such as collagen, theanine and probiotics, along with natural fruit flavors including apple, peach and orange.
The products come in convenient powder stick packs that can be mixed with water, allowing both beginners and avid matcha drinkers to enjoy them easily. Using sugar substitutes instead of sugar, each stick contains just 15 kilocalories, offering a low-calorie option for consumers seeking health-conscious daily rituals amid busy lifestyles.
Alongside the launch, Osulloc is rolling out its "READY, MATCHA, GO" campaign. The campaign includes brand films connecting each product's functionality with lifestyle moments, such as times when consumers want to feel energized, focused or refreshed in the morning.
The company said it will also expand the traditional tea ritual into a more active lifestyle concept through collaborations with key opinion leaders in fields such as health, lifestyle and fashion.
As part of the campaign, Osulloc will unveil a collaboration project with girl group LE SSERAFIM on May 22 under the title "LE SSERAFIM x Osulloc." The collaboration was planned to celebrate the release of the group's second full-length album, "PUREFLOW pt.1."
Osulloc said the collaboration products and exclusive merchandise, including teacups, will reinterpret LE SSERAFIM's message -- "We became stronger because we understood fear" -- alongside the active mood of Jeju matcha.
In June, the company will also partner with adidas Korea for a running event at Jeju tea fields featuring key opinion leaders, further connecting matcha with trending wellness lifestyles.
The three Matcha Plus products are available through Osulloc's online mall, major e-commerce platforms, the Jeju Tea Museum and Tea House, department store tea shops nationwide and Olive Young's Olive Better stores in Gwanghwamun and Gangnam.
To mark the launch, Osulloc is offering a 10 percent discount through its official online mall and will provide adidas collaboration merchandise through a lottery event for customers purchasing three or more Matcha Plus products.
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