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| yna@yna.co.kr 2026-02-27 00:00:08
SEOUL, Feb. 27 (Yonhap) — Global beauty brand Laneige said Friday it will launch its new “Juice Pop Box Lip Tint,” inspired by a range of musical moods.
The new product marks another step in the company’s efforts to drive innovation in the global lip care market, featuring vivid colors and long-lasting hydration, the company said.
The “Juice Pop Box Lip Tint” applies a formula infused with Water-Oil Remix Technology and ceramide ingredients, allowing the tint to adhere smoothly to the lips while maintaining a dewy glow and vibrant color for up to 12 hours. The product comes in eight shades designed to create different moods depending on the moment and emotion.
The lip tint also features a loop-handle design for enhanced portability and a curved applicator that follows the natural contour of the lips for even and smooth coverage, offering convenience for use anytime and anywhere.
Laneige said the new product further demonstrates its leadership in the global lip care category, citing a clinical trial in which 96 percent of participants responded that their lips felt protected from dryness. Respondents also evaluated the product’s color as long-lasting, confirming both its durability and moisturizing effect.
The company will also roll out a campaign under the slogan “POP YOUR COLOR, TINT YOUR MOOD!” highlighting the product’s key message of freely expressing one’s individuality and mood through its soft and comfortable texture.
The “Juice Pop Box Lip Tint” will be available at CJ Olive Young starting March 1 and will expand to various online channels from March 3. Special promotions will be offered to mark the launch, and campaign videos and related content will be available on Laneige’s official social media accounts, the company said.
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