▲ This image of NARS' new "Liquid Blush" is provided by Musinsa Beauty. (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, July 10 (Yonhap) -- Musinsa Beauty said Friday it will hold an online showcase on July 11 to mark the launch of global prestige cosmetics brand NARS on its platform.

 

The showcase will feature NARS' new "Liquid Blush," designed to provide a buildable, seamless finish that adheres smoothly to the skin without caking.

 

Musinsa Beauty will exclusively offer two shades from the lineup: "Orgasm Fantasy" and "Itsy Bitsy."

 

Customers who purchase the product during the showcase will receive discount coupons and a complimentary finger puff.

 

The company will also open a NARS pop-up store at the Musinsa Megastore Seongsu in Seoul's Seongsu neighborhood, where visitors can take part in interactive events.

 

The beauty and fashion industries have recently been expanding strategies that integrate online and offline channels to reach consumers across both markets.

 

jwc@yna.co.kr

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