▲ K-pop boy group BTS is seen in this image captured from the group's official social media page. (PHOTO NOT FOR SALE) (Yonhap)

 

SEOUL, Aug. 14 (Yonhap) -- BTS' popularity in the United States has been confirmed by new figures, its agency BigHit Music said Thursday.

 

According to global music data company Luminate, a survey of U.S. music consumers conducted in the second quarter of this year found that BTS had an awareness rate of 42 percent and a favorability rate of 46 percent in the United States.

 

The awareness figure was 18 percentage points higher than the 24 percent average for all artists surveyed by Luminate.

 

BTS' favorability rating was the highest recorded since the survey was first conducted in 2021, rising 12 percentage points from 34 percent in the initial survey.

 

"The results of Luminate's latest survey show that BTS has built a broad base of popularity beyond its fandom in the United States, backed by high awareness and favorability," BigHit Music said.

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