▲ This image provided by Amorepacific promotes its beauty brand, IOPE. (PHOTO NOT FOR SALE) (Yonhap)

 

SEOUL, March 3 (Yonhap) -- 

IOPE, a brand under Amorepacific, said Tuesday it will enter Sephora, the world’s largest beauty retail channel.

 

Starting this month, IOPE products will be available at Sephora’s offline stores across the United States as well as on its online platform. The brand plans to introduce its high-performance “clinical grade” skincare solutions.

 

The company said that based on its partnership with Sephora, IOPE aims to establish itself as a high-efficacy anti-aging brand in the North American market and actively target the global anti-aging segment.

 

An IOPE official said the brand has built differentiated competitiveness on 30 years of accumulated retinol and skin science research, adding that entry into Sephora will serve as an opportunity to solidify its position as a clinical grade skincare brand in North America.

 

jwc@yna.co.kr

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