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| yna@yna.co.kr 2022-11-30 13:30:30
▲This photo, provided by Yonhap News Agency, shows member of Korea National Team. (PHOTO NOT FOR SALE) (Yonhap)
SEOUL, November 30 (Yonhap)-- Consumption of music decreases depending on the performance of the national team during the international festival, World Cup, according to a research
Kim Jin-woo, a senior researcher at Circle Chart (formerly Gaon Chart), analyzed the music consumption during the World Cup from 2010 to 2018, and found that the national team's performance affects the consumption of music, especially whether the team goes up to the round of 16.
Kim said that the overall music industry takes a vacation as consumption of music decreases during the World Cup, an international event, and that artists also are reluctant to release new music.
During the 2010 South Africa World Cup, when the Korean national team went up to the round of 16, consumers' music usage fell 23% in June, when the match was held, compared to the previous month.
In May of 2010, 170 new songs were released, but only 111 new songs were released in June, reducing the number of new songs by 35%.
During the 2014 World Cup in Brazil, music usage fell 1% in June, when the game was held, compared to May, and the release of new songs fell 18%.
Senior researcher Kim assumed that the Brazil World Cup did not affect the music market compared to the last World Cup period as the national team of Korea was not performing well, recording one draw and two losses at the time.
Consumption of music decreased by 4% in June 2018, when the Russia World Cup was held. The national team of Korea was eliminated from the group stage with one win and two losses.
Senior researcher Kim cited three variables of the World Cup that affect the music market: "the performance of the national team," "large-scale street audience," and "the live broadcast time of the game."
In particular, he said, "The national team's performance, in other words, whether it will go up to the round of 16 seems to be the biggest variable."
In fact, during the three World Cups held during 2010-2018, the music consumption and the release of music were decreased the most during the South Africa World Cup, the time when South Korea recorded the highest performance.
Expansion of social activities, such as large-scale street audience, is analyzed as one of the factors that reduce music consumption.
However, Kim explained that the impact on domestic music consumption is limited if major game times are concentrated in the early morning hours of Korea, like what happened during in Brazil World Cup,
Senior researcher Kim predicted for this Qatar World Cup, "The impact of the World Cup on the music market will be very limited."
He pointed out that the loss to Ghana has reduced the possibility of South Korea going up to the round of 16 and that major games being held at night will not have a significant impact on consumers' music consumption patterns.
In addition, street cheering will be reduced as this World Cup is unusually held in Winter, and the decrease in music consumption will be limited.
Kim said, "If our national team goes up to the round of 16, consumption of music will decrease as it did during the South Africa World Cup, and artists may postpone the release of new songs until the World Cup ends."
(This article is translated from Korean to English by Dowon Kim.)
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