▲ The corporate logo of Musinsa. (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, July 21 (Yonhap) -- Musinsa said Tuesday it has been selected as a private-sector partner for the 2026 Market Expansion Support Program for Small Manufacturers, organized by the Korea Market Service and the Korea SMEs and Startups Agency.

 

Under the program, Musinsa will provide phased growth support for small fashion and beauty manufacturers, covering product development, production, marketing, sales channel expansion and global market entry.

 

The program consists of three stages: product development and manufacturing to strengthen competitiveness; sales and market expansion to accelerate commercialization; and specialized support for global platform entry and international marketing.

 

Musinsa said it plans to leverage its fashion-focused infrastructure, content production capabilities, marketing expertise and brand execution know-how to help participating businesses grow.

 

The company will also operate a pop-up store for small beauty manufacturers in partnership with Cosmax during the Musinsa Beauty Festa, scheduled to take place in Seoul's Seongsu neighborhood in the second half of this year.

 

"Through this program, we will provide systematic support to help small manufacturers establish stable online and offline sales channels and expand into global markets," a Musinsa official said.

 

jwc@yna.co.kr

[ⓒ K-VIBE. 무단전재-재배포 금지]