▲ This poster provided by CJ Olive Young promotes its online-offline sale events to celebrate the third anniversary of its premium beauty platform, Luxe Edit. (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, July 20 (Yonhap) -- CJ Olive Young said Monday it will hold online and offline promotional events through July 31 to celebrate the third anniversary of its premium beauty platform, Luxe Edit.

 

The health and beauty retailer will operate pop-up stores for leading Luxe Edit brands at three major locations in Seoul.

 

The Olive Young Central Myeongdong Town store will feature HERA, the Hongdae Town store will host Kérastase, and the Central Gangnam Town store will showcase Yunjac.

 

Each pop-up will offer brand-specific experiences, including makeup sessions and scalp diagnosis services.

 

During the promotion, Olive Young will also hold "Category Days" dedicated to color cosmetics, hair care and skincare, while offering limited-edition products available exclusively through the retailer.

 

Customers who sign up in advance for event notifications will receive a 30 percent discount coupon, worth up to 6,000 won (US$4.30), for purchases of one or more items.

 

During the event period, shoppers will also be eligible for a 15 percent discount coupon, worth up to 10,000 won, on purchases of 40,000 won or more. Each customer ID may receive the coupon up to three times.

 

In addition, Olive Young will run a "Daily Lucky Coupon" promotion offering randomly selected fixed-amount discounts of 1,000 won, 10,000 won or 20,000 won.

 

"Through a wide range of exclusive products and promotions across both online and offline channels, we aim to help customers more easily discover premium beauty products that match their individual preferences," an Olive Young official said.

 

jwc@yna.co.kr

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