▲ This image, provided by Amorepacific, celebrates Mamonde's inroad to Nykaa, India's largest beauty and lifestyle platform, on an exclusive basis. (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, Aug. 18 (Yonhap) -- Mamonde, a beauty brand owned by Amorepacific, has entered Nykaa, India's largest beauty and lifestyle platform, on an exclusive basis, the company said Tuesday.

 

Mamonde will exclusively sell 10 products on Nykaa, centered on its "Rose HA" and "Peony BHA" lines, as it seeks to expand its contact with local consumers and raise brand awareness.

 

The brand also plans to target India's Gen Z and millennial consumers with affordable, high-performance skin care products to broaden its customer base.

 

"We will offer products at reasonable prices while taking into account local consumers' skin concerns and the climate, so that more consumers can experience K-beauty," a Mamonde official said.

 

jwc@yna.co.kr

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