Hanyul launches limited-edition collaboration collection with Drop Drop Drop

▲ This image provided by Amorepacific promotes the limited-edition collection of its skincare brand Hanyul in collaboration with graphic lifestyle brand "Drop Drop Drop." (PHOTO NOT FOR SALE)(Yonhap)

SEOUL, April 2 (Yonhap) --

Amorepacific’s skincare brand Hanyul said Thursday it will launch a limited-edition collection in collaboration with graphic lifestyle brand "Drop Drop Drop."

Hanyul, known for incorporating skin-beneficial ingredients derived from traditional Korean materials such as mugwort, rice and beans, said the collaboration aims to bring a new sense of enjoyment to everyday skincare routines.

The partner brand "Drop Drop Drop" is recognized for its witty pattern designs that add a playful touch to ordinary moments.

The standout product of the collection is "Artemisia Cleansing Absorbing Pack Foam," also known as the "mugwort rice cake pack foam," a bestseller that has sold more than 500,000 units within two years of its release.

The product features a formula made with finely ground 100 percent domestically sourced mugwort and a chewy, rice cake-like texture created through an intensive kneading process.

It adheres closely to the skin to effectively absorb sebum and remove impurities from pores.

The product can be used both as a daily cleansing foam and as a wash-off pack depending on skin condition, making it a versatile "pack foam" that offers dual care in a single product.

The collaboration set includes two items from Hanyul’s pack foam line — "Artemisia Cleansing Absorbing Pack Foam" and "Moonlight Citron Cleansing Tone-Up Pack Foam" — along with "Artemisia Watery Hydration Mugwort Hyaluronic Serum."

Customers purchasing the set will receive collaboration merchandise, including a mini deli bag keyring or a card wallet keyring featuring "Drop Drop Drop" designs.

jwc@yna.co.kr