▲ This photo provided by Lotte Department Store promotes Korea’s first "Sail Racing x Red Bull" pop-up store, launching April 2, 2026, at the basement level of Avenuel Jamsil. (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, April 2 (Yonhap) -- Lotte Department Store said Thursday it opened Korea’s first "Sail Racing x Red Bull" pop-up store starting April 2 at the basement level of Avenuel Jamsil.

 

"Sail Racing" is a Sweden-based premium marine outdoor brand that has been gaining global recognition with its high-performance products inspired by ocean activities.

 

The pop-up showcases a range of collaborative items created by Sail Racing and the globally renowned "Red Bull Racing Team" for the first time in Korea. 

 

Featured products include a "Red Bull collaboration line T-shirt" priced at 135,000 won and a polo shirt priced at 195,000 won.

 

The event also exclusively introduces the high-performance running shoes "On Cloud Regatta," developed in collaboration with Swiss premium running brand On.

 

Visitors to the pop-up store can participate in customer engagement events, including a roulette promotion offering special gifts through April 15.

 

Discount benefits will also be provided based on purchase amounts, the company said.

 

jwc@yna.co.kr

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