▲ 이미경 CJ그룹 부회장 [CJ ENM 제공. 재판매 및 DB 금지]

 

SEOUL, Sept. 3 (Yonhap) -- CJ Group introduced Korean lifestyle and culture to figures from the global arts and cultural scene attending the international art fair Frieze Seoul.

 

According to industry sources on Thursday, CJ Group held "CJ NIGHT in Celebration of Frieze Seoul" at Leeum Museum of Art in Hannam-dong, central Seoul, on the opening day of Frieze Seoul 2026.

 

Frieze Seoul is an international art fair launched in Britain in 2003. In 2022, Frieze selected Seoul as the first and only city in Asia to host the fair.

 

This marked the third time CJ Group has hosted the event in conjunction with Frieze Seoul, following editions in 2022 and 2024.

 

This year's event went beyond serving as a platform for exchanges among figures in the arts and cultural sectors, introducing CJ Group's vision and brands while presenting opportunities for diverse collaborations.

 

CJ Group Vice Chairwoman Miky Lee and executives from major affiliates, including CJ ENM, CJ CheilJedang and CJ Olive Young, attended the event.

 

The group invited more than 400 figures from the global arts and cultural scene, including leading figures from the domestic and international art worlds and K-culture.

 

Attendees included Maja Hoffmann, founder and president of the Luma Foundation; Ari Emanuel, executive chairman of WME Group; Joe Rohde, director of the Hammer Museum in Los Angeles; Jessica Morgan, director of Dia Art Foundation in New York; artist Lee Ufan; artists Suh Do-ho and Gujeong A; architect Cho Min-suk; Baz Luhrmann, director of the 2001 film "Moulin Rouge!"; Hollywood actors Noah Centineo and Ansel Elgort; director Park Chan-wook; actors Lee Byung-hun, Lee Min-jung and Lee Jung-jae; and Yoshiki, leader of X Japan.

 

Experts including KAIST professor Jung Jae-seung, big data expert and author Song Gil-young, and psychiatrist Yoon Hong-gyun also attended, along with business figures from Meta Korea, OpenAI Korea and Amorepacific.

 

The venue featured food and beverages centered on K-food, including dishes incorporating know-how from CJ CheilJedang's "Cuisine. K" project to discover and nurture Korean cuisine talent, the global Korean food brand "bibigo," and CJ Foodville's "Tous les Jours," a leading K-bakery brand.

 

Guests were also served cocktails made with "jari," a premium Korean distilled spirit from CJ CheilJedang.

 

In one area, CJ Olive Young's experiential beauty-care service "Skin Scan" and CJ Onstyle's flagship products were showcased.

 

Another area featured major Leeum Museum of Art catalogs and a space offering a glimpse into the artistic world of Gujeong A.

 

The performance program, hosted by ZEROBASEONE members Park Gun-wook and Seok Matthew, featured performances by world-renowned beatboxer Wing, invited as a representative of K-pop, as well as K-pop group ZEROBASEONE and singer Hwasa.

 

 

[ⓒ K-VIBE. 무단전재-재배포 금지]