▲ This image provided by Shinsegae Department Store shows its online shopping platform Beyond Shinsegae. (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, Aug. 4 (Yonhap) -- Shinsegae Department Store said Tuesday that 60 percent of sales generated through its online shopping platform Beyond Shinsegae over the past year came from the department store's offline VIP customers.

 

Shinsegae launched Beyond Shinsegae, its online shopping platform, in August last year.

 

The company found that VIP customers, who primarily purchase luxury goods at its department stores, bought a wider range of products online, including fashion, beauty and lifestyle items.

 

Among online purchases by VIP customers, fashion and sports products accounted for the largest share at 55 percent, followed by cosmetics at 20 percent.

 

Buoyed by synergies between its online and offline channels, Beyond Shinsegae's average monthly sales have doubled from a year earlier.

 

Offline spending by Beyond Shinsegae users also increased, with in-store purchases by all platform users rising 25 percent compared with before they began using the service.

 

Based on those results, Shinsegae said it plans to strengthen personalized product curation and services linking its online and offline channels.

 

The company aims to create a virtuous cycle in which customers browse products online before visiting physical stores, while in-store shoppers are encouraged to continue shopping through the online platform.

 

To celebrate its first anniversary, Beyond Shinsegae will hold a customer appreciation promotion through Aug. 30.

 

Through the Shinsegae Department Store mobile app, the platform will offer a "100% Winning Roulette Event," with prizes including travel packages, discount coupons and SSG Money reward points.

 

It will also offer 15 percent discount coupons across all product categories and hold special promotional sales.

 

"Beyond Shinsegae is not an online mall intended to replace our offline stores, but a platform that extends the department store's product competitiveness, curation and premium customer services into the online space," a Shinsegae Department Store official said.

 

jwc@yna.co.kr

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