▲ This image is provided by global cosmetics and beauty brand Etude in promotion of its new "Pink Kingdom Princess Collection," reinterpreting its signature princess-inspired aesthetic with a modern twist. (PHOTO NOT FOR SALE) (Yonhap)

 

SEOUL, April 1 (Yonhap) — Global makeup brand Etude has launched its new "Pink Kingdom Princess Collection," reinterpreting its signature princess-inspired aesthetic with a modern twist, the company said Wednesday.

 

The collection was designed in response to continued demand from consumers who remember the brand’s earlier identity, emphasizing Etude’s iconic pink, princess-themed mood.

 

Centered on its bestselling products, the lineup allows users to complete a full makeup routine — from eyes and lips to base — under a unified princess concept. The products are released in limited-edition packaging featuring pink tones and kitschy details, along with special gift sets.

 

▲ This image is provided by global cosmetics and beauty brand Etude in promotion of its new "Pink Kingdom Princess Collection," reinterpreting its signature princess-inspired aesthetic with a modern twist. (PHOTO NOT FOR SALE) (Yonhap)

 

Among the items, "My Petit Palette" is an all-in-one palette that includes eyeshadow, blush, lip and highlighter products. It is offered in a special set with a limited package and a "Bling Bling Dewy Stick" designed to enhance under-eye volume.

 

New shades have also been added, including No. 6 "Welcome, Princess" for cool tones and No. 7 "Princess from a Neighboring Kingdom" for warm and neutral tones.

 

"Cozy Fixing Tint" introduces new colors No. 18 "I Accept Nothing but Love" and No. 19 "Royal Treatment Required." The product features a soft, blurry texture and a signature applicator tip that allows for even application with a single touch. A decorative doll outfit for the tint is included as a gift.

 

The moisturizing lip care product "Ginger Sugar Lip Serum" also expands its lineup with new pink-toned shades No. 8 "Pink Lace" and No. 9 "Cherry Ribbon," catering to cool-toned users. The set includes a mini version of the lip serum as a gift.

 

Other bestselling items are also released in limited editions with a princess theme. "Curl Fix Mascara" in black reproduces its original packaging, while other colors feature redesigned containers reflecting the collection’s concept, along with tweezers as a gift item.

 

"Sebum Soak Jelly Powder" is introduced in a limited transparent shade, and "What’s in My Eyes" adds a peach scent to enhance its appeal.

 

Additional sets include "Kong Kong Blusher" with a "Princess Heart Keyring," "Re-Creation Maker" with a "Mini Face Brightener," and "All Day Clear BB Cream" with a "Princess Puff & Spatula."

 

The collection also features "Dear My Wish Talk" as a gift item, evoking nostalgia among longtime fans, along with princess-themed stickers and a three-piece brush set.

 

The "Pink Kingdom Princess Collection" is available starting April 1 at Olive Young stores.

 

An Etude official said the collection aims to revisit the brand’s long-loved identity, offering a nostalgic experience for existing customers while providing a fresh and enjoyable concept for new consumers.

 

 

 

jwc@yna.co.kr

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