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| yna@yna.co.kr 2026-04-16 12:21:34
SEOUL, April 16 (Yonhap) -- Lotte Department Store said Thursday it will exclusively operate a "Polo Ralph Lauren" pop-up store at the basement level of its Jamsil Avenuel branch from April 18 to April 29.
The 12-day event will be held at the Abeva pop-up space on the basement floor of Jamsil Avenuel, featuring a wide range of items, including the brand’s signature polo shirt collection, its 2026 spring-summer new arrivals and the "Polo Play" bag collection.
Featured items include the Mini Crossbody, Tote Bag and Large Tote.
The store will also offer exclusive items available only at the pop-up, including four types of bear charms — three matching the colors of the "Polo Play" bags and one inspired by a Western theme.
The space is designed around the theme of a port city in southern France, using vibrant colors to create an exotic atmosphere. Various photo spots are installed throughout the venue to offer visitors a unique experience, while a postcard-making station allows customers to participate in hands-on activities.
To mark the opening, the company will provide promotional benefits. Customers who spend 600,000 won, 1 million won or 2 million won or more in a single day will receive Lotte gift certificates worth 10 percent of their purchase amount. Customers who purchase items from the "Polo Play" bag collection will also receive special gifts available exclusively at the Jamsil Avenuel pop-up store.
Lee Jae-ho, head of the men’s fashion team at Lotte Department Store, said the company has prepared the exclusive concept pop-up store to cater to a broad range of customers ahead of the peak spring-summer season.
“We will continue to offer differentiated content that reflects seasonal trends and brand heritage to provide new shopping experiences,” he said.
jwc@yna.co.kr
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