▲ This image provided by clean beauty brand O’clearien shows its flagship beauty product "Layered Natural Serum." Starting with this product in 2024, O’clearien has received Seoul Award certification for three consecutive years. (PHOTO NOT FOR SALE) (Yonhap)

 

By Chung Joo-won

 

SEOUL, March 20 (Yonhap) -- Clean beauty brand O’clearien is increasing its presence at home and overseas by actively launching pop-up stores and global exhibitions, spurring to boost the product quality and brand experience and broadening its reach to the customers. 

 

Starting with its "Layered Natural Serum" in 2024, O’clearien has received Seoul Award certification for three consecutive years. 

 

In 2025, the brand was recognized for its "Cleared Enzyme Cleanser," "Layered Natural Serum," and "Layered Natural Cream." In 2026, it received the award again for its Cleared Enzyme Cleanser and Layered Natural Serum. This achievement shows strong market trust and highlights the brand’s clean beauty philosophy focused on safe ingredients and skin friendly formulas.

 

One of O’clearien’s key products, the Cleared Enzyme Cleanser, uses a low irritation, mildly acidic formula to gently remove impurities and dead skin cells while protecting the skin barrier. The Layered Natural Serum focuses on hydration and soothing care, with a light texture that absorbs easily into the skin. It is designed to be comfortable even for sensitive skin.

 

To support global expansion, O’clearien has met international standards such as the European CPNP registration and US MoCRA requirements, showing strong quality and safety for overseas markets.

 

From March 6 to 12 this year, the brand operated a “Be Clean” pop up store at Hyundai Department Store Mokdong, where customers could experience the products directly. The event received strong interest, especially in skin barrier care and low irritation products.

 

O’clearien is currently running another pop up store from March 19 to April 2 at a K pop Shop near Gyeongbokgung Station. Located in a popular tourist area, this pop up is helping the brand connect with more global customers and is receiving positive responses from international visitors.

 

The brand is also expanding globally. In March, O’clearien will participate in Cosmoprof Bologna in Italy and Indie Beauty Show Seoul to introduce its products to global buyers and industry professionals. The goal is to expand overseas sales and build a stronger global network.

 

In addition, O’clearien will open another pop-up store at Beauty Play Myeongdong from April 6 to 11. The brand is also planning new product launches in April and May, showing continued growth and innovation.

 

An O’clearien representative said, “We will continue to improve our products based on clean beauty and expand both online and offline channels. By connecting with more customers worldwide, we aim to further grow our brand value.”

 

jwc@yna.co.kr

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