연합뉴스
| yna@yna.co.kr 2026-04-02 14:04:28
SEOUL, April 2 (Yonhap) -- Contemporary Seoul beauty brand Hera said Thursday it launched a global campaign, "NAME IT BLACK, CALL IT ICON," for its flagship product "Black Cushion Foundation."
First released in 2017, the Black Cushion has recorded cumulative sales of 14 million units and maintained its position as the No. 1 cushion brand for eight consecutive years, establishing itself as Hera’s signature product.
Through continuous technological and formula advancements, the product has set a benchmark for cushion foundations, evolving beyond a bestseller into what the company describes as an "icon."
The campaign highlights the product’s heritage and delivers the message that "an icon is defined not by numbers, but by standards."
It features brand ambassador Felix, capturing both his growing global presence and the symbolic status of the Black Cushion in setting standards for base makeup.
In addition, Hera plans to spotlight the product’s iconic moments through "THE ICONIC BLACK" event and customer participation content.
The product continues to advance with innovative technology, offering a buildable satin coverage that lasts up to 30 hours.
It also provides a clear and natural skin expression without darkening, using shades developed based on skin tone data from 4,534 global customers.
"The Black Cushion has become an icon through the continued support of our customers," a Hera official said.
"We will continue to evolve to meet their expectations and repay their support."
New shades "Sunkissed" and "Cherry on Top" from "Sensual Nude Gloss," featured by Felix in the campaign, are set for a global launch on April 10.
[ⓒ K-VIBE. 무단전재-재배포 금지]