Seoul district to offer Korean culture experience program for BTS concert visitors

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| yna@yna.co.kr 2026-03-17 11:48:26

▲ Myeongdong Art Breeze, where Seoul’s Jung-gu District will host the "K-PASS" Korean culture experience program for visitors. Photo courtesy of Jung-gu District Office. (PHOTO NOT FOR SALE) (Yonhap)

 

SEOUL, March 17 (Yonhap) -- 

Seoul’s Jung District said Tuesday it will run a Korean culture experience program for global fans visiting the city for the upcoming concert by BTS at Gwanghwamun Square.

 

The district government said the program, titled "K-PASS," will take place March 21 at Myeongdong Art Breeze, offering visitors hands-on experiences with Korean culture.

 

The program consists of three themed sessions: "K-Life," a craft class where participants make butterfly-shaped key rings using traditional mother-of-pearl; "K-Beauty," a personal color consultation class that teaches participants how to choose makeup that suits their skin tone; and "K-Food," where visitors can try traditional snacks such as sweet rice drink and honey cookies.

 

The participation fee is 25,000 won per person. Any tourist can join by applying online through the QR code provided on the program poster.

 

Jung District Mayor Kim Gil-sung said he hopes the program will allow visitors to Myeongdong to experience the diverse appeal of Korean culture.

 

jwc@yna.co.kr

 

▲ Promotional image for the "K-PASS" program organized by Jung-gu District Office in Seoul. Photo courtesy of Jung-gu District Office. (PHOTO NOT FOR SALE) (Yonhap)

[ⓒ K-VIBE. 무단전재-재배포 금지]