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▲This photo provided by Shinsegae International show photo of artist BiBi and the brand 'Just As I AM.' (PHOTO NOT FOR SALE) (yonhap)

SEOUL April 7 (Yonhap) -- Shinsegae International addressed on Friday, that hair care brand “Just As I AM” will be releasing their official brand song.

The official track “I AM….” is a collaborative track between the hair care brand “Just As I Am” and the brand ambassador, singer BiBi.

BiBi worked on the composition and writing of the lyrics, and the track withholds the meaning of how one becomes a shampoo to make the one she or he loves beautiful and shine.

The track will be released through major music streaming services such as Melon, Spotify and more at 6 p.m. on Friday. Moreover, the music video and various advertisements will be released through YouTube, Instagram and more.

Shinsegae International addressed that they have planned out the project to appeal to potential customers within their 20s up to 40s who are more susceptible to music and videos.

All of the benefits made from the track will be donated.

Brand “Just As I Am” which launched in July of 2022 targets customers in their 20s through 40s with hair loss symptoms.

(This article is translated from Korean to English by Joonha Yoo)

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