▲This photo, provided by CU, shows, Kim Bo-sung Soju. (PHOTO NOT FOR SALE) (Yonhap)

 

 

SEOUL, July 25 (Yonhap) -- As the race between premium Soju lines being supplied to convenience store in South Korea continues, S.Korean actor Kim Bo-sung released a soju following the lead of Park Jae-beom and Im Chang-jung.

South Korean convenient store CU shortened for CVS for You, announced the release of “Loyalty soju” advertised by S.Korean actor Kim Bo-sung on Monday.

Produced by the distillery “Morning of Woopo” from Changnyeong County located in the Southern part of the Gyeongsang province. The drink will consist alcohol by volume of 16.5 percent.

CU will start selling “Loyal Soju” throughout Seoul and nearby cities, and after a thorough examination; CU will continue to expand its reach throughout South Korea.

The convenient store CU will enhance their line of premium Soju by adding the line of Tokki Soju which was only offered through the online application of CU, “Pocket CU.”

Convenient stores in Korea are going through a celebrity oriented premium Soju race.

South Korean convenient store brand GS25 and GS The fresh sells K-pop artist Park Jae-beom’s “Won Soju Spirit” by WON Spirits, Seven Eleven sells a collaborative traditional soju with Im chang-jung “A Glass of Soju.”

“Won Soju” which started its sales on December of 2021 already sold out its first batch of 200 thousand bottles within a week.

According to the data collected by CU, the sales for the premium soju showed 75.1 percent increase in last month where as the normal version of soju only recorded 8.1 percent increase in sale. More and more people are showing their interest in premium soju.

Especially, as new collaborative soju’s are hitting the shelves, trend sensitive generation, MZ generation which withholds those who are born in between 1980 to 2000, seem to be taking interest in premium soju line.

According to the data collected from CU, out of those who purchase the premium soju line, 32.2 percent of the customers were in their 20s and 30.6 percent was in their 30s, in total it exceeds over 60 percent of the total purchase of the premium soju product.

According to the official of the CU, “Though the absolute number of premium soju sales is minuscule, if more of the similar products were to drop it will continue to increase the sales growth rate.

 

(This article is translated from Korean to English by Joonha Yoo.)

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