▲This photo provided by Kustomade show logo of 'Kustomade.' (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL March 18 (Yonhap) -- SM Entertainment's subsidiary, Kreation Music Rights (KMR), announced on the 18th the establishment of a new producing label.

Under the KMR umbrella, the newly formed producing label, "Kustomade," is launched as part of SM's multi-label strategy.

The label's name, a portmanteau of KMR, 'custom,' and 'made,' embodies the slogan "Music is at the beginning of everything," overseeing artist branding encompassing planning, production, marketing, and management.

Specifically, the aim is to set directions for visuals and storytelling that highlight the artists' individuality, and to propose marketing strategies that preserve the organic nature of content.

KMR is an SM subsidiary responsible for songwriter management. Its roster includes Kim Woo-jin, a former member of the group Stray Kids, and YELO from the production team Monotree.

 

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