▲ Body was and beauty brand Beyond offers discounts of up to 63 percent on its signature hair and body products through a promotional campaign linked to the YouTube content series "Discount Kwang." Poster provided by LG Household & Health Care. (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, May 14 (Yonhap) -- LG Household & Health Care's total clean beauty brand Beyond said Thursday it is offering discounts of up to 63 percent on its signature hair and body products through a promotional campaign linked to the YouTube content series "Discount Kwang."

 

The promotion is being held in collaboration with the commerce-focused web entertainment show hosted by broadcaster Kwanghee, which was uploaded to YouTube on Tuesday. The program features brand representatives introducing products and presenting special discount offers.

 

The campaign includes Beyond's bestselling "Purple Shampoo" and "Sal Naemsae Body" lines in large 1-liter sizes designed for family use. Products on sale include the Professional Defense shampoo and treatment for scalp oil and odor care, the Deep Moisture body wash and body lotion featuring a musk scent and moisturizing effect, and the Ato Repair all-in-one wash and lotion for sensitive skin.

 

Beyond said the Professional Defense shampoo helps improve scalp oiliness and maintain a fresh scalp for up to eight hours, while the Deep Moisture line contains Skin Mimic Ceramide Complex and Essential Oil Complex ingredients for nourishing body care. The Ato Repair line includes RE:pair, a patented ingredient for skin soothing and elasticity, along with ceramide and panthenol components.

 

The promotional event will continue through May 19 on Beyond's Kakao Talk Store.

 

An LG Household & Health Care official said the company prepared the event to allow more consumers to experience Beyond's signature products through large-capacity offerings and discounts of more than 50 percent.

 

Launched in 2006, Beyond is a clean beauty and wellness brand offering skincare, body and hair products with a focus on environmentally friendly packaging and plant-derived ingredients.

 

jwc@yna.co.kr

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