▲ Sephora store in Cologne, Germany. Photo provided by Amorepacific. (PHOTO NOT FOR SALE) (Yonhap)

 

SEOUL, March 5 (Yonhap) -- Aestura, a derma brand under Amorepacific, said Thursday it will expand into the European market through Sephora.

 

Following its pre-launch on Sephora’s European online store in February, Aestura will roll out its products at about 680 Sephora offline stores across 17 European countries, including France, Germany, Italy and Spain.

 

The launch will be linked to Sephora’s major campaign “Skincare Trend Story,” under which Aestura will serve as a representative hero brand highlighting Korean skin care routines and technology.

 

Centered on its flagship Atobarrier365 line, Aestura will introduce key products for sensitive skin, including Atobarrier365 Cream, which has surpassed 10 million units in cumulative sales, as well as its serum and hydro soothing cream.

 

▲ Sephora store on the Champs-Elysees in Paris, France. Photo provided by Amorepacific. (PHOTO NOT FOR SALE) (Yonhap)

 

After its U.S. launch in February 2025, Atobarrier365 Cream ranked among the top five moisturizers at Sephora in the United States, drawing strong local consumer interest, the company said.

 

“This launch in 17 European countries is particularly meaningful as it is being carried out in conjunction with Sephora’s key trend campaign,” an Aestura official said. “Based on our more than 40 years of skin science research heritage, we plan to deliver the expertise of Korean derma skin care to European consumers.”

 

Originating from Pacific Pharma, Aestura has been accelerating its global expansion as a K-derma brand, extending its presence from Japan, Southeast Asia, North America and Oceania to Europe.

[ⓒ K-VIBE. 무단전재-재배포 금지]