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| yna@yna.co.kr 2022-07-22 10:30:11
SEOUL, July 22 (Yonhap) -- The lake town in Switzerland, one of the filming locations for the K-drama “Crash Landing on You” aired from 2019 to 2020, has recently been attracting tourists thanks to the popularity of drama.
A notice was posted on the website of PostAuto, a Swiss intercity bus company, saying that they will operate bus 103 with increased number from the July 23 to August 28.
The bus runs between Bönigen and Iseltwald, a lakeside town in the Interlaken-Oberhasli of Bern, Switzerland.
Iseltwald is where male protagonist Ri Jeong-hyeok, a North Korean military officer, plays piano thinking about when his brother studied abroad. It is also where female protagonist Yoon Se-ri, youngest daughter of South Korean conglomerate, hears him play the piano while she is on a trip.
PostAuto said they decided to increase the number of bus as the number of tourists who want to see the actual location of the scene kept increasing.
The company also published advertisements introducing “Crash Landing on You.”
The advertisement says that the drama is “a very popular TV drama aired in Korea in 2020,” adding “It’s about a paragliding mishap dropping a South Korean heiress in North Korea and into the life of an army officer. It will also be aired on Netflix.”
PostAuto expained, “Korean tourists wanting to visit Iseltwald have been riding bus 103.” adding, “Swiss and other countries’ tourists have also been coming here for a day trip.”
Although Interlaken, Switzerland’s representative tourist attraction, is attracting a lot of tourists as overseas tourism is booming with the ease of COVID-19 quarantine regulation, PostAuto said Iseltwald to receive this amount of attention is a new phenomenon that is affected by Korean drama.
“Crash Landing on You,” aired on tvN from 2019 to 2020, enjoyed public popularity, recording the highest rating of 24.1%. The drama Main protagonists Hyun Bin and Son Ye-jin also got married, drawing attention even after the drama ended.
(This article is translated from Korean to English by Jiwon Woo.)
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