▲ This photo provided by Amorepacific shows the participants of its social contribution campaign "MEET YOUR BEAUTY ACADEMY." (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, Sept. 16 (Yonhap) -- Amorepacific's social contribution campaign "MEET YOUR BEAUTY ACADEMY" has wrapped up its second three-month program.

 

All 25 participants completed the program at a closing ceremony held on Sept. 11, producing about 300 pieces of content during the program.

 

"Meet Your Beauty Academy" is a campaign designed to nurture beauty and wellness creators who seek to understand their individual identities and pursue social values based on the concept of "beauty that is true to oneself."

 

For its second edition, the campaign adopted a "Holistic Beauty" perspective, expanding its focus from beauty to wellness.

 

The second program added wellness activities, including mindfulness and color therapy, to the brand experiences and content missions offered in the first edition.

 

Participants experienced various Amorepacific brand spaces and products, including the Osulloc Tea House Bukchon and Espoir Yeonnam locations, and incorporated them into content from their own perspectives.

 

Outstanding graduates from the first edition also served as mentors, sharing their expertise in content planning and production.

 

At the closing ceremony, creator Arang led a mentoring session, while a review session featuring outstanding participants from the second edition provided an opportunity to look back on the achievements of the three-month program and share experiences.

 

Through the content production process, participants developed their planning and communication skills, as well as their channel branding capabilities.

 

Amorepacific said the program supported the growth of young creators while providing an opportunity for diverse perspectives on "beauty that is true to oneself" to spread among the younger generation through their creative work.

 

Song Ho-jun, head of Amorepacific's CSR team, said, "The second Meet Your Beauty Academy was a time for participants to discover 'beauty that is true to oneself' and develop the ability to express it through content while expanding their content into the wellness field."

 

"We will continue to develop the program so that young people can establish their own perspectives and express their individuality," he added.

 

jwc@yna.co.kr

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