▲ This photo, provided by Tving, shows head of Tving Contents Business Team 1, Yang Sik-won. (PHOTO NOT FOR SALE) (Yonhap)

 

▲ This photo, provided by Tving shows actors, actresses and staffs attending the "Cannes International Series Festival" held in Cannes, France. The "Work Later, Drink Now" team (right) and "Monstrous" team (left) have attended. (PHOTO NOT FOR SALE) (Yonhap)

 

▲ This photo, provided by Tving, shows "Work Now, Drink Later" (right) and "Monstrous" (left). (PHOTO NOT FOR SALE) (Yonhap)

 

 

SEOUL, April 8 (Yonhap) -- "Now K-dramas are no more a fanatic culture. It seems like it has been accepted by young people at a level no different from American dramas."

 

The head of Tving Contents Business Team 1, Yang Sik-won, who attended the "5th Cannes International Series Festival," held in Cannes, France from the 1st till the 6th, conveyed the scene that was filled with the hot interest of K-dramas likewise.

As an international content market that introduces and fosters new series products around the world, the Canneseries, which is held every April, had a special section called "Korea Focus" this year.

For the section to promote Korea's online video service (OTT) drama, Tving's "Work Later, Drink Now," "Mostrous" and Watcha's "Damn Good Company" were selected as non-competitive works and a screening was held, and actors and actresses including Jung Eun-ji, Lee Sun-bin, and Kwak Dong-yeon and the staffs stepped on the pink carpet, a carpet of the same value as a red carpet.

On the 6th, the last day of the Canneseries, right after screening "Work Later, Drink Now" and "Monstrous," in a video interview with the Yonhap News Agency, head of contents business team, Yang, said "The interest in the Korean contents were higher than expected."

The screening was held in a theater with 200 seats, and for both of the works, all the seats were full. Before the screening of these two works, Albin Lewi, artistic director of Canneseries, said with big expectations on K-genres, "This is the moment I have most waited today."

"For 'Work Later, Drink Now,' there were already locals who had seen the work, while 'Monstorus' which is scheduled to be released at the end of this month, allowed people to be more interest in the K-genres."

At the screening of "Work Later, Drink Now," he mentioned that there were so many laughs in many different points. He also explained that people were amused when the three women made "Alcohol Bombs," and were just fascinated by making a content enjoying alcohol itself.

However, he mentioned that direct gags, like body gags were what induced them to laugh which differs from the point of laughs with the Korean audience.

It is conveyed that may were interested in the genre of "Monstorous," as the expectations for these Genres were high due to Netflix. As soon as the screening was over, there were cheers and applauses from the audience, and even had people asking director Jang Kun-jae about Korean genre films.

"One of the main topics discussed among the content officials were how people took the subtitles differently." Team leader Yang said. "Just a couple of years ago, in France, if it wasn't a work produced by the people in France, people would dub and the shape of the lips movement wouldn't match. But now, it seems that the rejection of subtitles have disappeared."

"This may be the tendency of the younger generation, or it may be because the era in which various contents used worldwide has been established." He continued, "Whatever the reason is, it is now without doubt that the K-genre will be more expanded. The one-inch barrier that director Bong joon-ho talked about has collapsed."

"I felt that it was important to really save the 'taste of words' in the subtitles once again" team leader Yang said. "Tving is preparing for the global market, and is preparing a lot of processes including translation."

 

(This article is translated from Korean to English by Haemin Kim.) 

 

 

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