▲ This photo, taken on April 12, 2021, shows singer-actress Jun Hyo-seong giving a speech after winning the "2021 Spring Hanbok Love Award" at the presentation ceremony, which was held at Dongdaemun Design Plaza. (Yonhap) 

 

 

SEOUL, July 28 (Yonhap) -- The Ministry of Culture, Sports and Tourism announced Wednesday that it will appoint singer-actress Jun Hyo-seong as the "2021 Hanbok Promotional Ambassador" with the Korea Craft & Design Foundation.

Jun Hyo-seong will participate in promotional events for hanbok, which is Korea's traditional clothing, and promote hanbok culture by utilizing social media.

Jun Hyo-seong, who is known to have a special affection for hanbok, appeared in a New York Times Square commercial on March 3 to promote the beauty of hanbok and received a "2021 Spring Hanbok Love Award" from the Ministry of Culture, Sports, and Tourism.

The Ministry of Culture, Sports and Tourism and Korea Craft & Design Foundation have appointed several celebrities as ambassadors for hanbok since 2014 to promote hanbok culture in Korea and abroad. Last year, actress Kwon Na-ra was selected as ambassador.

Minister of Culture, Sports and Tourism Hwang Hee, said, "We hope Jun Hyo-seong's activities will spread the perception that hanbok is not only worn on special days, but can always be worn in our everyday life."

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