▲ Hearts2Hearts members attend the promotional pop-up event for the Musinsa Standard collaboration collection, featureing artwork of Hearts2Hearts' official character, "Hakkyuha," along with the concept of the group's new album, in this photo provided by South Korean fashion platform Musinsa. (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, July 1 (Yonhap) -- Fashion platform Musinsa said Wednesday it has launched an exclusive collaboration collection with K-pop girl group Hearts2Hearts to celebrate the release of the group's second EP, "Lemon Tang," and will operate a themed pop-up store at Musinsa Megastore Seongsu.

 

The Musinsa Standard collaboration collection features artwork of Hearts2Hearts' official character, "Hakkyuha," along with the concept of the group's new album. The collection consists of eight short-sleeved T-shirts incorporating lemon graphics and character elements representing each member.

 

The collaboration pop-up store will run through Aug. 7 at Musinsa Megastore Seongsu. The K-pop artist collaboration zone on the basement level showcases the group's new album and individual photo cards, while the Musinsa Standard store on the third floor allows visitors to try on and purchase the collaboration T-shirts.

 

Official Hearts2Hearts merchandise, including photo cards, symbol brooches and figure key rings, will be available for preorder through the Musinsa online store from Wednesday through July 12.

 

"This collaboration expands Hearts2Hearts' music and character intellectual property into fashion, physical retail space and the online shopping experience," a Musinsa official said. "We hope fans can experience the concept of the group's new album in various ways through the collaboration collection, the pop-up store and the official merchandise preorder."

 

jwc@yna.co.kr

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