▲ This image of Musinsa Beauty's hongdae branch is rendered and provided by Musinsa. (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, Sept. 7 (Yonhap) -- Musinsa Beauty said Monday it will launch "Pharmacy Beauty," a new beauty retail concept combining the expertise of pharmacies and pharmacists with beauty shopping, in partnership with Onnuri Pharmacy.

 

Pharmacy Beauty is a health and beauty platform that offers customized product selections centered on high-performance cosmetics and inner beauty products, drawing on the expertise of pharmacies and pharmacists.

 

Musinsa Beauty and Onnuri Pharmacy will introduce the concept at "Musinsa Beauty Hongdae," Musinsa Beauty's first standalone store, which is scheduled to open near Hongdae in Seoul's Mapo District on Sept. 11.

 

The store will span about 400 pyeong (about 1,320 square meters) from the basement level to the third floor, with Onnuri Pharmacy occupying the entire 176-square-meter (about 53-pyeong) basement floor.

 

The two companies signed a partnership last month to collaborate in the pharmacy beauty sector. Onnuri Pharmacy is South Korea's largest pharmacy chain brand, with a franchise network of more than 2,200 locations nationwide.

 

Drawing on Musinsa Beauty's customer data and expertise in analyzing beauty trends, the companies will jointly select products and brands from Onnuri Pharmacy's high-performance and inner beauty product lineup based on customer demand to create the store's offerings.

 

Pharmacists will be stationed at the store to help customers select products suited to their skin concerns and needs. Dedicated spaces will also be operated for hair and scalp care as well as acne and other skin problems.

 

Customers will be able to receive consultations and purchase products ranging from cosmetics to related medicines in one location.

 

A Musinsa Beauty official said, "Demand for professional experiences in beauty shopping is also growing." The official added, "We will further develop our partnership so customers can enjoy a broad and professional K-beauty shopping experience in one place."

 

jwc@yna.co.kr

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