Golden age of lipstick is back...Sales rise due to the release of masks and spring weather

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| yna@yna.co.kr 2023-02-27 09:37:46

▲ This photo, provided by Lotte Department Store, shows Valentino Beauty store. (PHOTO NOT FOR SALE) (Yonhap) 

 

▲ This photo, provided by Lotte On, shows On and the Beauty. (PHOTO NOT FOR SALE) (Yonhap) 

 

 

SEOUL, Feb. 27 (Yonhap) -- Lotte Department Store announced on Sunday that it will open a lipstick fair for the first time in four years from the 1st to the 12th of next month.

 

From the 10th to the 23rd, Lotte's sales of color cosmetics have increased by 40% from the same period last year.

 

16 beauty brands, including YSL Beauty, Giorgio Armani, Valentino Beauty and Mac, are to participate in the lipstick fair.

 

It will also introduce offline beauty services as it is now available to take off masks at stores.

 

Mac, Giorgio Armani, and Bobby Brown will provide free beauty services on a first-come, first-served basis next month.

 

Mac offers a "lip color consulting service" that finds lipstick colors, and Giorgio Armani offers a "makeup touch" service that simply fixes lips.

 

During the same period, it will also host a "Luxury Cosmetics Work" involving 20 beauty brands.

 

Lotte gift certificates worth 7% will be presented depending on the purchase amount of participating brands such as Kiel, Biotherm, Estee Lauder, La Mer, and Clinique.

 

From the 3rd to the 12th of next month, Lotte World Mall in Jamsil will open a pop-up store to commemorate the launch of Lancome New Clarifique Pro-Solution.

 

Lotte On and the Beauty will hold a “Ready for Spring” event with Elca Korea from the 27th to the 8th of next month.

 

Elca Korea's 13 beauty brands, including Estee Lauder, Jo Malone London, Bobby Brown, and Mac, will be gathered to offer discounts.

 

From the 30th of last month to the 23rd of this month, sales of Lotte On color makeup increased by 60% compared to the previous year.

 

Up to 10% discount on cards and up to 9% discount coupons are provided when purchasing brands participating in the event.

 

(This article is translated from Korean to English by Yunhee Cho)

 

 

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