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| yna@yna.co.kr 2023-02-21 09:27:31
SEOUL February 21 (Yonhap) -- As the Denmark’s toy company LEGO disclosed the information regarding the release the Lego set regarding K-pop superstar BTS, America’s business focused international daily newspaper The Wall Street Journal shine the light on the impact BTS has on global market on February 20 (US time).
Lego group addressed their upcoming release of a Lego set “BTS Dynamite Set” regarding the music video of BTS’ globally well known track “Dynamite” on March 1 through the company’s official twitter account on February 16.
Regarding the upcoming release of the Lego set, The Wall Street Journal shortened as WSJ has addressed that the upcoming release of the Lego set will be used to check on global sensation BTS’ brand impact within the global market place as the members of the group has decided to take a break in group activity and pursuit individual activities since June of 2022.
“The BTS band members are working solo these days. A new deal with Lego A/S will put the K-Pop sensation’s historically strong influence and marketability to the test.” adding “BTS remains crucial to Hybe’s success. The Lego collaboration will test if BTS’s brand-licensing deals can prove fruitful for Hybe even without BTS around to promote them as a group.” The Wall Street Journal addressed.
The upcoming Lego set of BTS came to reality through a platform called Lego Ideas where two of BTS’ fans decided to design a Lego Set regarding BTS’ music video Dynamite, after the idea was uploaded the BTS Lego set received more than 100 thousand likes within a month laying the ground works for the release of the BTS Lego set.
According to the WSJ, some of the BTS’ fans addressed their concerns regarding the price of the set while others presented their excitement regarding the release of the release of the BTS Lego set.
(This article is translated from Korean to English by Joonha Yoo)
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