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| ▲ This image of Dr. Groot's "Hair Thickening Shampoo" is provided by LG Household & Health Care. (PHOTO NOT FOR SALE)(Yonhap) |
SEOUL, Aug. 19 (Yonhap) -- LG Household & Health Care said Wednesday that its scalp care brand Dr.Groot has officially entered Sephora's brick-and-mortar stores in the United States as it seeks to expand its presence in the North American market.
Dr.Groot previously entered Sephora's online store in March and has recently begun offering 14 products at 424 Sephora stores across the U.S.
Products available at the physical stores include "Hair Thickening Shampoo" and "Miracle In-Shower Treatment," as well as a "Holiday Gift Set" developed exclusively for Sephora.
Dr.Groot plans to hold offline pop-up events in New York and Los Angeles and other U.S. cities early next month, offering consumers opportunities to try its key products.
An LG H&H official said, "We will steadily strengthen our presence at Sephora and establish Dr.Groot as a leading scalp care brand in the North American market."
jwc@yna.co.kr
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